Our team

With decades of experience winning campaigns for candidates, unions, and progressive advocacy organizations, Red Horse Strategies brings cutting edge ideas to every campaign—from planning to execution. Our team is composed of experienced campaign operatives, communications experts, grassroots organizers, creative media designers, and digital strategists. Our goals are the same as yours: To win. To grow. To succeed.

Marc Lapidus
Founding Partner

Before starting Red Horse, Marc spent over 20 years managing local and statewide candidate campaigns, building issue advocacy coalitions and generally making the trains – no matter what the size – run on time. He has advised Presidents and Senators, Congressmembers and Mayors who have all valued his straightforward, no-nonsense strategic guidance and insight. Marc has helped RHS secure some of its most exciting and important victories – all the while never losing sight of what really matters: helping bring home another championship for his Knicks, Mets and New York Football Giants.

Nathan Smith

Born and raised in Florida, Nathan Smith has dedicated the last 20 years of his life to developing innovative organizing and messaging strategies for progressive causes, candidates and campaigns. As a founding partner of Red Horse Strategies, Nathan has worked to elect dozens of elected officials including New York City Mayor Eric Adams, Democratic National Committee Vice Chair and Congresswoman Grace Meng, Congressman Gregory Meeks and former NYC Mayor Bill de Blasio. This was accomplished while also focusing on emerging communities by electing the first Ecuadorian-American in the U.S., the first openly LGBTQ elected official from the Bronx, and the first Mexican-American in New York.

He also served as the Director of Minority Information Services for the New York Senate, Chief of Staff to New York City Council Member Annabel Palma and has extensive experience in managing labor, political and public advocacy campaigns for organizations including SEIU, the United Federation of Teachers and ACORN.

Matthew Rey

Matt has been at the forefront of winning campaigns in the Northeast for over a decade. With extensive expertise in detailed targeting, polling, media buying, and strategic planning, Matt has guided hundreds of campaigns and overseen massive statewide efforts for organized labor and issue campaigns.

In just the last couple of years, Matt helped guide the team to elect New York City Mayor Eric Adams, led independent efforts to win a solid majority for Democrats in the New York State Senate, beat out Republicans to elect a progressive independent for the first time in a century in Philadelphia, and helped fight back education cuts and advocate for PPE in our nursing homes during the pandemic.

Matt was proud to be the first to join Red Horse and the first to be elevated to partner. Before joining the team, Matt spent three years helping to win a Democratic majority in the NY State Senate – for the first time in over 40 years. Matt has also worked as a campaign manager, field staff, and consultant on numerous New York City Council, Assembly, and local campaigns.

Katie Moore

Born and raised in Kentucky, Katie Moore has been involved with New York labor and electoral campaigns for 20 years. Most recently, she served as Campaign Manager for Eric Adams' successful New York City Mayor's race, for which she won the AAPC's 2022 Campaign Manager of the Year Award.

Prior to the Adams campaign, Katie was the Political Director of the New York Hotel Trades Council, where she played a central role in securing numerous political and legislative victories for the union. As a political organizer for 1199SEIU, she ran the public campaign for the first-ever citywide home health aide strike, and was GOTV director for a winning swing state as part of America Coming Together's 2004 Presidential election effort.

Katie started in New York politics as a canvasser and later as an organizer for ACORN, where she helped supervise the effort to organize New York City's home daycare workers. She managed the 2010 State Assembly campaign that elected the first Ecuadorian-American in the U.S., and has advised or staffed dozens of successful campaigns at the city and state levels.

Doug Forand
Founding Partner, On Leave

Doug Forand is currently on leave through July 2024.

Aaron Hecht
President and Managing Director, Campaigns Division

Aaron Hecht serves as President of our Campaigns division at Red Horse Strategies and brings over two decades of experience in community organizing, public sector management, and electoral campaign leadership. Aaron has been recognized with multiple awards for his mail and field programs and specializes in developing winning campaign strategies, comprehensive campaign plans and budgets, and creative media and messaging for our clients.

Before coming to Red Horse, Aaron managed Grace Meng's successful campaign for Congress. Before that, he served as Public Advocate Bill de Blasio's Director of Community Organizing and Community Affairs, as the NY State Senate's Director of Majority Information Services, and as the Statewide Field Director of the NYS Democratic Senate Campaign Committee where he helped the Democrats flip the chamber and take the majority for the first time in over four decades.

Trained as a community organizer with NY ACORN, Aaron went on to be their Political and Legislative Director, where he created a member political organizer training program, grew the political action committee, and worked on dozens of races. He has run issue advocacy campaigns on education, housing, budget, and reproductive health issues.

Chris Fleming
President and Managing Director, Washington DC

Chris Fleming is the President and Managing Director, Washington DC and brings more than 18 years of smart, creative, and hard-hitting political, media, and public affairs strategies. Chris has used his extensive expertise to help organizations, large corporations, nonprofits, startups, issue advocacy groups, labor unions, civil rights groups, and individuals across the country run smart, strategic campaigns and secure media coverage at the state and national levels.

Prior to Red Horse, Chris was the Media Strategy and Engagement Director at STG, the Assistant Director of Media Relations and Field Communications at AFSCME, and the Communications Director for the NAACP. Chris cut his teeth in politics while at the George Washington University working for President Bill Clinton and in New York, where he worked for Ken Sunshine Consultants and 1199SEIU. Chris also served as the chief political and media strategist for Myrlie Evers, the Evers family, and the Medgar and Myrlie Evers Institute. He has guided political endorsements, provided foundation support, and served as the chief spokesperson for the family.

Chris is a proud graduate of the George Washington University and lives in Alexandria, VA with his wife Amanda, son Smyth, and daughter Addyson Grace.

Michael DeLoach
President, Public Affairs and Issue Advocacy

Michael DeLoach serves as President of Red Horse Strategies Public Affairs division. He has worked at the highest levels of New York City and State government, and is experienced leading issue and electoral campaigns and advancing key priorities with the labor movement.

Michael previously served as Deputy Commissioner for Public Affairs at the NYC Department of Environmental Protection, where he launched major public service campaigns on key environmental issues, messaged the delivery of major capital projects strengthening vital infrastructure and guided external communications and community engagement. As Deputy Director of Intergovernmental Affairs at City Hall, he advised the Mayor and Deputy Mayors while overseeing dozens of city agencies, focusing on housing, economic development, transportation and resiliency. His leadership helped deliver significant land-use victories creating record numbers of affordable housing units, improvements to the nation's largest green infrastructure program, and the launch of NYC’s ferry system. Michael also advised three Secretaries to the Governor, the second most powerful position in state government.

Michael's advocacy and organizing has helped achieve historic legislative and issue victories, including protecting healthcare funding, raising the state's minimum wage and delivering marriage equality. He has worked on political campaigns in every region of New York State and across the country. He started his career as a political organizer for 1199SEIU and helped craft grassroots campaigns for the Healthcare Education Project.

He graduated from Ithaca College and lives with his wife and two children on the Upper West Side.

Meredith Korda
Vice President & Digital Director

Meredith Korda is a Vice President and the Digital Director of Red Horse Strategies, where she leads the digital persuasion and fundraising practice. From statewide campaigns to congressional leaders, Meredith leads our team of skilled writers and designers, helping to craft and execute cross-medium strategies and develop targeted, compelling messages. Meredith brings a robust knowledge of extensive campaign experience and digital know-how to each campaign and works closely with clients through each step of the process.

Prior to Red Horse, Meredith helped execute successful campaigns in Ohio. Meredith graduated from NYU.

Daniele de Groot
Senior Campaigns and Communications Associate

Daniele de Groot is a Senior Communications Associate at Red Horse Strategies, where she works with clients to best get their message and platform heard. She has previously worked with New York-based television production companies and most notably served as a Correspondence Associate with the Obama Administration’s Office of Presidential Correspondence.

Daniele graduated from Boston College.

Rebecca Ramirez
Senior Social Media Associate

Rebecca Ramirez is a Senior Social Media Associate at Red Horse Strategies. Whether it's managing social media accounts for Red Horse clients, designing and implementing digital fundraising programs, or assisting with ad buys, Rebecca is a critical component of every part of our digital operation. She has previously worked for local government offices in New York and Los Angeles, most recently with the digital marketing team for I Love NY.

Rebecca is originally from Los Angeles and graduated from Fordham University.

Aaron Jones
Director of Field and Canvass Campaigns

Aaron is the Director of Field and Canvass Campaigns, developing, executing, and reporting on voter outreach operations and other campaign projects.

Born in Germany and raised on various military bases, Aaron began his journey into politics organizing youth, parents, Army Veterans, active duty soldiers, and others around in-state college tuition for kids growing up in the military. He also developed a passion for exploring the world through food and music.

Following undergrad, Aaron earned an MBA with a concentration in Public Administration while simultaneously working at various organizations across multiple states elevating people and legislation to address rights restoration, clean energy, Medicaid expansion, as well as other social justice issues at the city, state, and federal level.

Prior to joining Red Horse Aaron spent years working on Participatory Budgeting New York City (PBNYC), the largest participatory budgeting process in the country. While there he oversaw the targeted community engagement (outreach), worked alongside elected officials to manage the entire process, and served as co-chair of the steering committee. He now serves on the PB Advisory Committee for the New York City Civic Engagement Commission.

Tatiana Rivera

Tatiana Rivera is a Field Associate at Red Horse Strategies. In this role, she leads field work, hiring and training field teams. She started her work on Grace Meng’s successful campaign for congress and has worked with Red Horse on over 15 city and state campaigns.

In addition to campaign work, Tatiana was part of community organizing for the IDNYC program and an initiative for the Department of Homeless services. Prior to that, she worked for Girl’s Incorporated, where she managed communication with their over 90 affiliates across the U.S.

Ryan Rudominer
Vice President of Messaging and Communications & Deputy Managing Director of DC Office

For more than two decades, Ryan has helped leading policymakers, advocacy groups, and mission-driven brands design and execute high-impact campaigns that break through the noise to engage, educate, and empower target audiences.

Ryan’s passion and expertise include helping clients clarify their message, champion issues, and better communicate their value and impact by leveraging the power of storytelling. A gifted writer, Ryan’s client op-eds have appeared in leading publications, such as The New York Times, The Washington Post, USA Today, The Los Angeles Times, The New York Daily News, The Orlando Sentinel, and countless others.

Before becoming a consultant, Ryan worked on Capitol Hill as National Press Secretary for the Democratic Congressional Campaign Committee (DCCC). His four-year tenure at the DCCC included time as the Committee’s Midwest Regional Press Secretary, where he was instrumental in picking up six Democratic congressional seats. He’s also served as communications director for several members of Congress.

A native of Milwaukee, Wisconsin, Ryan is a proud Cheesehead and lives and works in our nation’s capital.

Olivia James
Media and Communications Associate

Olivia James is a media and communications associate at Red Horse Strategies in our DC office.

Prior to her work at Red Horse, Olivia worked on several political campaigns in her home state of Louisiana and served as a staffer in the Louisiana House of Representatives for many years. In addition, Olivia worked on Capitol Hill in both a U.S. House and Senate office. Olivia attended Louisiana State University where she studied Political Science and Communications and wrote as an opinion columnist for Louisiana State University's critically acclaimed student newspaper, The Reveille. Olivia is from the capital city of Baton Rouge, Louisiana and is as passionate about writing as she is the LSU Tigers football team.

Ryan Coker
Ryan Coker is Art Director at Red Horse Strategies. He brings over 15 years of experience in design and art direction to the team. Before coming to Red Horse, Ryan contributed to numerous award-winning projects for clients ranging from Fortune 500 companies to a learning platform that promotes neurodiversity inclusion in K-12 education. In that time, he has also successfully supported numerous political candidates and non-profit organizations in their campaigns. At the core of Ryan's approach is his unwavering passion for design that empowers progressive candidates and organizations to make a meaningful connection with their audience. He leverages his expertise to craft compelling visual experiences that resonate with voters and drive success at the ballot box. Being a massive baseball nerd, you'll often find him baking in the sun at a ballpark while cheering for one of his favorite Major or Minor League baseball teams.
Georgina Oram
Social Media Associate
Georgina Oram is a Digital and Media Communications Associate at Red Horse Strategies, where she advises and writes digital communications for candidates and elected officials from City Councilmembers to Congress members. Additionally, Georgina supports our advocacy work and has dubbed 2023, New York City's Trees Era. Georgina previously acted as the Deputy Campaign Manager for a Congressional Candidate during the 2022 election season in NYC. Georgina comes to campaigns after spending 10 years in the Bay Area's world of technology, working to connect mission driven companies with the diverse needs of their employee base through recruiting, event management, professional development, social impact initiatives, and most proudly leading the organization's LGBTQ+ focused employee resource groups. Georgina is a Berkeley, California native, a graduate of Elon University with a BA in Political Science, and is currently pursuing her Masters of Public Administration at NYU's Robert Wagner School of Public Policy, focusing on Advocacy and Political Action.