Our team

With decades of experience winning campaigns for candidates, unions, and progressive advocacy organizations, Red Horse Strategies brings cutting edge ideas to every campaign—from planning to execution. Our team is composed of experienced campaign operatives, communications experts, grassroots organizers, creative media designers, and digital strategists. Our goals are the same as yours: To win. To grow. To succeed.

Doug Forand

As one of Red Horse’s founding partners, Doug Forand brings over three decades of campaign management, strategy and messaging experience to RHS’s clients. Prior to forming Red Horse, he served as Executive Director of the NYS Democratic Senate Campaign Committee, returning Democrats to the State Senate majority for the first time in 40 years; as well as Assistant State Comptroller under Alan Hevesi. Forand has also worked extensively in progressive non-profit politics as an organizer for the New York Public Interest Research Group (NYPIRG); National Field Director for the Citizens Trade Campaign; and running the national field program for The Arc of the United States.

Marc Lapidus

Before starting Red Horse, Marc spent over 20 years managing local and statewide candidate campaigns, building issue advocacy coalitions and generally making the trains – no matter what the size – run on time. He has advised Presidents and Senators, Congressmembers and Mayors who have all valued his straightforward, no-nonsense strategic guidance and insight. Marc has helped RHS secure some of its most exciting and important victories – all the while never losing sight of what really matters: helping bring home another championship for his Knicks, Mets and New York Football Giants.

Nathan Smith

Born and raised in Florida, Nathan Smith has dedicated the last 20 years of his life to developing innovative organizing and messaging strategies for progressive causes, candidates and campaigns. As a founding partner of Red Horse Strategies, Nathan has worked to elect dozens of elected officials including Democratic National Committee Vice Chair and Congresswoman Grace Meng, Congressman Gregory Meeks and New York City Mayor Bill de Blasio. This was accomplished while also focusing on emerging communities by electing the first Ecuadorian-American in the U.S., the first openly LGBTQ elected official from the Bronx, and the first Mexican-American in New York.

He also served as the Director of Minority Information Services for the New York Senate, Chief of Staff to New York City Council Member Annabel Palma and has extensive experience in managing labor, political and public advocacy campaigns for organizations including SEIU, the United Federation of Teachers and ACORN.

Matthew Rey

Matt Rey has been at the forefront of winning campaigns in the Northeast for over a decade. With extensive expertise in detailed targeting, polling, media buying, and strategic planning, Matt has guided hundreds of campaigns and overseen massive statewide efforts for organized labor and issue campaigns.

In just the last year, he helped elect the first Dominican-American to Congress, beat back conservative challenges to progressive Democrats, and won 2 crucial seats for Democrats in the State Senate.

Matt was proud to be the first to join Red Horse and the first to be elevated to partner. Before joining the team, Matt spent three years helping to win a Democratic majority in the NY State Senate – for the first time in over 40 years. Matt has also worked as a campaign manager, field staff and consultant on numerous New York City Council, Assembly and local campaigns.

Aaron Hecht
Senior Vice President and Managing Director, Campaigns Division

Aaron Hecht serves as Managing Director of Campaigns at Red Horse Strategies and brings nearly two decades of experience in community organizing, public sector management and electoral campaign leadership. In this role, Aaron specializes in developing winning campaign strategies, comprehensive campaign plans and budgets and creative media and messaging for our clients.

Before coming to Red Horse, Aaron managed Grace Meng's successful campaign for Congress. Before that, he served as Public Advocate Bill de Blasio's Director of Community Organizing and Community Affairs, as the NY State Senate's Director of Majority Information Services, and as the Statewide Field Director of the NYS Democratic Senate Campaign Committee where he helped the Democrats take the majority for the first time in over four decades.

Trained as a community organizer with NY ACORN, Aaron went on to be their Political and Legislative Director, where he created a member political organizer training program, oversaw the political action committee, and worked on no fewer than 16 races at both the city and state level. He has run issue advocacy campaigns on education, housing, budget, and reproductive health issues.

Chris Fleming
Washington, D.C. Director

Chris Fleming is the D.C. Director for Red Horse Strategies and brings more than 18 years of smart, creative, and hard-hitting political, media, and public affairs strategies. Chris has used his extensive expertise to help organizations, large corporations, nonprofits, startups, issue advocacy groups, labor unions, civil rights groups, and individuals across the country run smart, strategic campaigns and secure media coverage at the state and national levels.

Prior to Red Horse, Chris was the Media Strategy and Engagement Director at STG, the Assistant Director of Media Relations and Field Communications at AFSCME, and the Communications Director for the NAACP. Chris cut his teeth in politics while at the George Washington University working for President Bill Clinton and in New York, where he worked for Ken Sunshine Consultants and 1199SEIU. Chris also served as the chief political and media strategist for Myrlie Evers, the Evers family, and the Medgar and Myrlie Evers Institute. He has guided political endorsements, provided foundation support, and served as the chief spokesperson for the family.

Chris is a proud graduate of the George Washington University and lives in Alexandria, VA with his wife Amanda, son Smyth, and daughter Addyson Grace.

Jess Carrano

Before joining Red Horse Strategies, Jess was a ten-year veteran of New York politics. She started her career with the Working Families Party, serving as the Long Island Political Director, and eventually the New York State Elections Director, supporting hundreds of progressive candidates across New York State.  

After leaving the WFP, Jess worked on a number of issue advocacy campaigns, bringing her organizing skills to the Share Better Coalition in their campaign to protect affordable housing; and to the Democratic Party’s efforts to raise the minimum wage and provide paid family leave for all New Yorkers. Jess’s field and organizing background led her to run the largest Field Program in New York State Senate history on behalf of now-Senator Todd Kaminsky, in his record-breaking and successful Special Election.

In her role at Red Horse Strategies, Jess uses her expertise in field, communications, organizing, and management to assist a variety of clients from City Council to Congress, from Citywide campaigns to Statewide, and all across the Country. Most recently she was the Campaign Manager for the Melinda Katz campaign for Queens District Attorney electing the first woman to hold that office.

Born in Brooklyn and raised on New Jersey Coast Guard bases, Jess is deeply passionate about the New York Giants, action movies, and electing women to office.

Rich Orsillo

Rich joined Red Horse after extensive experience running campaign operations – from field to communications to managing multimillion-dollar budgets – at the Town, County, and State Legislature level. Since then Rich has helped congressional, NYC citywide, and statewide campaigns, and was the lead on-the-ground strategist guiding George Latimer’s upset victory over Rob Astorino for Westchester County Executive. Previously, Rich managed Sen. Todd Kaminsky’s successful Assembly race and his historic 2016 State Senate special election, breaking a 30-year Republican grip on the Nassau County seat and giving the Democrats a numerical majority in the New York State Senate.


Rich hails from Long Island and hopes to see the New York Islanders win a Stanley Cup in his lifetime. He is Red Horse’s resident photographer and holds a Master’s in Public Administration from John Jay College. 

Meredith Korda

Meredith Korda is the Digital Director of Red Horse Strategies, where she leads the digital persuasion and fundraising practice. From statewide campaigns to congressional leaders, Meredith leads our team of skilled writers and designers, helping to craft and execute cross-medium strategies and develop targeted, compelling messages. Meredith brings a robust knowledge of extensive campaign experience and digital know-how to each campaign and works closely with clients through each step of the process.

Prior to Red Horse, Meredith helped execute successful campaigns in Ohio. Meredith graduated from NYU.

Tatiana Rivera

Tatiana Rivera is a Field Associate at Red Horse Strategies. In this role, she leads field work, hiring and training of field teams. She started her work on Grace Meng’s successful campaign for congress and has worked with Red Horse on over 15 city and state campaigns.

In addition to campaign work, Tatiana was part of community organizing for the IDNYC program and an initiative for the Department of Homeless services. Prior to that, she worked for Girl’s Incorporated, where she managed communication with their over 90 affiliates across the U.S.

Daniele de Groot
Senior Communications Associate

Daniele de Groot is a Communications Associate at Red Horse Strategies, where she works with clients to best get their message and platform heard. She has previously worked with New York-based television production companies and most notably served as a Correspondence Associate with the Obama Administration’s Office of Presidential Correspondence.

Daniele graduated from Boston College.

Rebecca Ramirez
Senior Social Media Associate

Rebecca Ramirez is a Senior Social Media Associate at Red Horse Strategies. Whether it's managing social media accounts for Red Horse clients, designing and implementing digital fundraising programs, or assisting with ad buys, Rebecca is a critical component of every part of our digital operation. She has previously worked for local government offices in New York and Los Angeles, most recently with the digital marketing team for I Love NY.

Rebecca is originally from Los Angeles and graduated from Fordham University.

Rachel Kurlander
Social Media Associate

Rachel Kurlander is a Social Media Associate at Red Horse Strategies, where she helps guide digital strategy, creates content, and manages the social media accounts of people far more accomplished than herself.

She previously worked on the campaign of Congressman Max Rose, and strongly believes that everyone should have to canvass on Staten Island at least once in their life. Before that, she was an editorial assistant at a travel media company. Rachel graduated from Wesleyan University.

Connor Martinez
Campaign Associate

Connor is a Campaign Associate at Red Horse Strategies.

Before joining the firm, Connor was the Field Director for a State Legislative race, and has worked on several campaigns in and around the New York City area. As a lifelong New Yorker, he loves his Knicks, Jets, and Mets, all of which never fail to disappoint him.

Aaron Jones
Director of Field and Canvass Campaigns

Aaron is the Director of Field and Canvass Campaigns, developing executing and reporting on voter outreach operations and other campaign projects.

Born in Germany and raised on various military bases Aaron began his journey into politics organizing youth, parents, Army Veterans, active duty soldiers, and others around in-state college tuition for kids growing up in the military. He also developed a passion for exploring the world through food and music.

Following undergrad Aaron earned an MBA with a concentration in Public Administration while simultaneously working at various organizations across multiple states elevating people and legislation to address rights restoration, clean energy, Medicaid expansion, as well as other social justice issues at the city, state, and federal level.

Prior to joining Red Horse Aaron spent years working on Participatory Budgeting New York City (PBNYC), the largest participatory budgeting process in the country. While there he oversaw the targeted community engagement (outreach), worked alongside elected officials to manage the entire process, and served as co-chair of the steering committee. He now serves on the PB Advisory Committee for the New York City Civic Engagement Commission.

Hayley Brundige
Communications Associate

Hayley Brundige is a Communications Associate at Red Horse Strategies, where she works with clients to refine messaging and amplify their platform. Previously, she was on the Communications team at NARAL Pro-Choice America. Hayley graduated from the University of Tennessee with a degree in Journalism and Public Policy.

Andrea Ferguson
Social Media Associate

Andrea Ferguson is a Social Media Associate at Red Horse Strategies, where she creates and implements a range of digital strategies. Prior to joining the firm, she worked in media for nonprofit and governmental organizations, and most recently on Elizabeth Warren's presidential campaign. Originally from Albany, New York, Andrea graduated from Fordham University.